Exhibitions can form a profitable part of your marketing strategy when they are planned and executed carefully and correctly.
I imagine that you'll now be planning ahead for 2014, if you haven't yet done so. If you're putting together some form of marketing plan, I encourage you to look into specific events or trade shows to help put you ahead of your competitors.
Events get you out there - help you to be seen - and provide you a platform to meet with your potential customers face-to-face, build relationships with them and put your company in the front of their minds.
As I said, this is the first of many, and although no secrets have yet been revealed, over the next few months, I'll share with you all you need to know about exhibitions and how they can help grow your business above and beyond.
Look out for my next bulletin and I promise you won't be disappointed!